Copywriting
My years in print and digital journalism meant working lean and working nimble—skills that translate with ease to the world of copywriting. I have experience applying the right words to content of any length or tone, to support a business goal or suit a strategic purpose. The links below are but a small sampling.
Engaging Takes on Complex Subjects
This essay for Seattle Met delves into recent advances in hearing aid tech and the fascinating makeup of of the human ear.
I conceived and edited this feature package on the traffic conundrums that snarl this Seattle thoroughfare. The intro text of a feature package is essentially a marketing campaign for the stories that follow.
Aurora Avenue’s Got 99 Problems
Traffic engineering is a pretty dry subject. Until you fill it with scenes, similes, and human voices.
Understanding the innovation that happens here requires a basic grasp of farming methods, cover crops, and heirloom grain.
Journalism About Brands
The Greatest Thing Since Fresh Bread | Seattle Met
Making the World’s Doughnuts for 100 Years | Seattle Met
The Just-Spicy-Enough Origin Story of Beecher’s Mac & Cheese | Seattle Met
Cinnabon: The Untold Story | Seattle Met
Lisa Dupar Can Make That Happen | Seattle Met
Brand-Driven Journalism
From Farm to Food Pantry | Rotary International
Fun and Pithy
6 Foods Invented in Washington State | Seattle Met
Cake vs. Raised: A Doughnut Smackdown | Seattle Met
The Downside of Cheap Eats | Seattle Met